Weight Watchers
The Challenge
Due to increasing competition from small nimble startups, Weight Watchers strategically decided to both launch a new more accessible remote coaching assisted version of their weight loss program and invest in building a more modern digital product.
The Solution
I was brought on to lead design for the Coaching digital product initiatives that included creating an application for 5000 remote weight loss expert coaches to guide users on their journey, a customer facing application for users to connect with coaches, a digital UI library, a redesigned ww.com home page, a redesigned checkout, and the coaching customer onboarding experience.
The Result
The Coaching innovation project which included a responsive customer-facing member experience, an internal coach-facing experience and a ww.com e-commerce redesign earned a 90% user satisfaction rating from coaches and members. Investment in new digital products helped grow profitability from $32 million in 2015 to $67 million in 2016.
The Team
Our team consisted of 6 Engineers, a Product Manager, a Junior UX Designer, and myself as a Lead Designer owning all UI/UX design.
Member Profile
Remote Session Manager
Log In Page
Coach Inbox of Member Messages
Booked Member Sessions
Coach Profile Tooltip
Create Coach Profile
Upload and Crop a Photo
Mobile Member Onboarding
Responsive WW Home Page
Responsive Member Checkout
Design System Documentation
Vision
WW Channel Mobile Concepts
Log In
Search
Search Results
Video Details
The Challenge
Weight Watcher was looking for new ideas to grow their market share and ran a hackathon to give self assembled teams across the company an opportunity to create concepts and compete.
The Solution
I came up with an app idea to monetize a vast existing library of Weight Watchers short lifestyle videos which included dieting, cooking, fitness and inspirational videos. We would turn the video library into an advertiser sponsored video channel app. The app would function as a free supplement to WW members weight loss journey, generate revenue from existing content and allow advertisers to sponsor new video content. The marketing manager on our team ran actual numbers that validated the earning potential for our idea.
The Result
We built a working engineered prototype in 24 hours and won the competition.
The Team
Our small team consisted of 2 Engineers, a marketing manager and myself leading design.
