Convene
The Challenge
The rapid growth of a multi-brand umbrella company(CHG) combined with managing a global portfolio of properties is scaling at a pace that licensed software is slow to keep up with which has created an opportunity for digital technology to help improve operational efficiency and maximize revenue.
The Solution
Create an internal suite of digital operational applications that will replace and improve upon existing licensed software. Transform the .com customer facing site into a self-serve e-commerce experience for small meetings to automate a percentage of sales and free up resources.
The Result
These projects are still in progress and are some of my latest work defining vision and leading large scale product design initiatives. After leaving Convene at the end of 2022, they brought me back to help reimagine their digital products as a consultant.
The Team
Our team consists of 4 Engineers, a Product Manager, and myself as Lead Designer owning all UI/UX design as a consultant.
Internal Portal Log In
Inventory Dashboard
Event Bookings Dashboard
Booking Calendar View
Event Space Details View
Portal Daily Booking View
Convene.com Home Page Hero Redesign
Convene.com Search Redesign
Convene.com Global Navigation
Search Results Redesign
Mobile Search
Concept for AI Search
Concept for AI Search Results
Concept for AI Search Results: Side Panel Closed
.Com Redesign
Home Page Wires, Concept, and Final
Landing Page Template Design
Contact Modal
Locations Search Results Page
Property Details Page
Property Location Details and Images
Membership Hero Component
Membership Hero Interaction
Membership Checkout Flow
Mobile Membership Checkout
The Challenge
Convene.com was not optimized to help customers find the answers to the problems they needed Convene to solve and did not reflect the high-end nature of the brand which was resulting in growing bounce rates and shrinking conversions.
The Solution
Leverage the needs of users and the needs of the business to establish a new vision for Convene.com to help drive revenue by clearly providing answers to our customers problems, better representing the high-end brand and lay a foundation to establish e-commerce for small meetings and co-working memberships.
The Result
Our efforts resulted in a 206% YOY conversion increase along with unique user sessions up by 40.6% and contact inquiries up by 31.28%.
The Team
Our team consisted of 6 Engineers, a fractional Product Manager, and myself as the Director of Product Design(both managing and contributing), one Senior Product Designer and one Product Designer.
WorkPlace App
The Challenge
Workplace members were frustrated with booking rooms and inviting guests with the app. The app did not reflect the high-end nature of the brand, did not provide solutions for Workplace members most pressing needs, and had low usage/adoption.
The Solution
Reimagine the Workplace app to improve brand consistency and elevate the customer experience based on feedback from the business and Workplace customers.
The Result
Our improvements increased weekly meetings booked through the app from 1125 to 2867 across 20 locations, booking rooms through the app increased by 154%, and inviting guests through the app increased by 88%.
The Team
Our team consisted of 1 iOS engineer, 1 Android Engineer, a Product Manager, and myself as Lead Designer/Director owning all UI/UX design.
Workplace App Log in and Home Page
Workplace App Food Ordering
Workplace App Room Booking Direct Pay
Meeting Room Booking Flow
Community Event Sign Up
Leadership
Product Ecosystem
Strategy Map
Cross-Functional Product Creation Process
Design System Anatomy
Design System Documentation
Customer Segmentation and Research Deck
Design Thinking and Usability Ideations
Virtual Meeting Journey Mapping
Convene.com Redesign Digital Whiteboard
Membership Checkout User Flow
Design Resource Timeline Planning
Design Thinking Activity Toolbox
The Challenge
As the first full time designer for Convene, there was no established cross-functional process for design, existing digital products lacked consistency, products lacked a cohesive vision and the user experiences provided little value to the users.
The Solution
Define the practice of design at Convene. I led the establishment of a cross-functional operational process, the development of a holistic vision across all products based on the needs of the business and the needs of the user, and I built a design team who leveraged design thinking methods to foster user-centric data-based decision making and raised the bar of consistency across digital products.
The Result
We built a digital product ecosystem that helped the business to grow and thrive by raising the quality of user experiences across all products, we introduced new products that increased revenue, and helped win the business a 500 million dollar investment.
The Design Team
Our team consisted of myself as the Director of Product Design, one Senior Product Designer and one Mid-level Product Designer.
