Weight Watchers

With a laser focus on mobile and responsive design, Weight Watchers has been the perfect place to intensely practice a serious user centric mobile first design methodology. As a company in transition looking to modernize, Weight Watchers has absorbed entire technology based start-ups and adopted many of their operational practices to speed up production without sacrificing usability. From particpating in a hack-a-thon, to using Sketch for all web design UI, to conducting extensive user testing, to functioning as a tight knit unit combining product, development, and creative design, to creating a brand new Weight Watchers digital style guide from scratch, to collaborating with outside design agency vendors, it has been an incredible learning experience.
Art Direction • UI • UX • Mobile Design • Responsive Web Design • User Testing